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Kings League

A new league that plays by its own rules.

Project: Branding
Industry: Entertainment
Stage: Global brand

We built a bold, unmistakable identity for a competition designed to break every convention of traditional football and speak directly to a new generation.

Impact

75%

Refocused Innovation Pipeline

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Increased attractiveness in collaborations

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600M

Strategic clarity

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#1

Category leadership

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12

New formats launched

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3x

Sponsorship growth

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Press

It's Nice ThatA identity that refuses to sit still — loud, fast and built for the algorithm.

El PaísThe branding that turned a seven-a-side league into a cultural phenomenon.

Brand NewA confident system with a real point of view.

PRINT MagazineProof that sports branding can be genuinely daring.

The New York TimesA restless, made-for-broadcast identity that never blinks.

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